ITW Publishing

This population has been identified as a major emerging segment globally, as population centers expand into previously under-populated areas where wildlife and challenging terrain were the predominate features. This unique population is largely untapped and offers great opportunities. Average Mail Order Response is 62% for In The Wildlands households! Distinct lifestyles have developed for living in mountain, prairie, coastal, wetland, riparian, desert and forested areas. Adapting to remote regions creates a resourceful approach when urban amenities are displaced by nature's vulnerability. The lifestyles of these populations vary with regional differences, but they have many characteristics in common:

• Strong concern for the environment
• High involvement with outdoor activities
• Shop via mail and/or internet, since access to major shopping areas may be limited
• Much higher than average US household to subscribe to gardening magazines
• Much higher than average US household to pursue "do it yourself projects"
• Committed consumer of alternative energy and sustainable building materials
• Acute awareness of threats of nature and household risk / protection

For questions about renting our names, please contact our list manager: Dorothy Rusk at Midwest Direct Marketing 913-686-2220 dorothy@midwestdm.com

For questions about how to use our databases to maximise the value of your curent customer file, or for custom research for the best prospecting lists for your marketing effors, please contact BJ Moore at 888-222-0855 x 412, bj.moore@itwpublishing.com