Frequently Asked Questions
What is so special about ITW Marketing's Consumer Details™ database and lists?
Plenty.
- ITW Marketing has pre-approved lists from this database for use at any Catalog Data Cooperative for optimization and/or modeling.
- ITW Marketing has also pre-approved these lists to be run net of the client's housefile on the Catalog Cooperative's database.
- 500+ unique selects
- 110 million households
- Multi-sourced from the country's biggest and best data sources
What does “pre-approved for use at a Catalog Data Cooperative” mean?
The following example illustrates the concept:
- A mailer, who is a member of one or more Catalog Data Cooperatives, selects a 1.5 million Hispanic name file from the Consumer Detailstm database and has it sent to one of the Catalog Data Cooperatives for optimization.
- The Catalog Data Cooperative runs an optimization model on the file. Names which are dupes to the mailer's housefile at the catalog data cooperative are recognized and are not scored by the model.
- The mailer selects from the top scored segments of the model, in this case, approximately 150,000 names.
- ITW Marketing only charges the mailer for the 150,000 names selected from the model.
What about nets?
Clients only pay for names selected out of the modeling process which are also net of the client's house file.
Note: Although this program is for members of Catalog Data Cooperatives, it is not endorsed by any Catalog Data Cooperative, but rather is a special program offered by ITW Marketing to mailers who are members of these cooperatives.
What is Consumer Details™?
Consumer Details™ is a multi-sourced and data-enriched consumer information database of transaction and response driven elements that are highly selectable and is available
only through ITW Marketing. Consumer
Details™ contains actionable information
on approximately 110 million households and 220 million individuals
brought together relationally from pivotal file sources. Consumer
Details™ is selectable at the individual,
as well as at the household level. The data are obtained from
the country's premier and most robust data sources. These data
sources incorporate mail order response, credit, geographic, government,
subscription, survey, and other quality data sources.
Who is ITW Marketing?
ITW Marketing is a recently founded Colorado based publishing
corporation. Products and services include Consumer
Details™ a multi-sourced database
for marketers. The company also publishes a website, "In
The Wildlands", serving homeowners within the Wildland
Urban Interface throughout the country. The companys officers
have 90+ years combined management and operation experience in
direct marketing, magazine and book publishing, fulfillment and
operations, database and list creation, and marketing analytics.
What selects are available?
The Consumer Details™ database offers a rich array of 500+ selects from which to choose. Selections include:
Affluent Households, Wealth and Credit Card Indicators, Hispanic
and other ethnic Households, people interested in Investment and
Finance; Mortgage-holders, and many more unique segments. Also
integrated is a behavioral component compiled from response surveys
and interactive sources. This segment introduces psycho-graphic
data that defines the lifestyle characteristics, behavior and
product interest of individuals whose social roles, activities,
hobbies and habits can be matched to a specific offer. All this,
in addition to standard demographic selects. How detailed are the selects?
Following is a sample of Consumer
Details™ segments available:
Note: Data cards describing each of these segments in detail are available upon request as is a Data Dictionary which describes all Consumer Details™ selects on the database.
What about Database Hygene?
ITW Marketing database products, including Consumer Details™, utilize Change of Address and Postal Optimization services, which are run using proprietary CASS Certified Software. Databases are updated monthly.
What about terms and conditions?
- Broker and ad agency commissions honored.
- Minimum order $650.
- Cancellation fees apply. $50 prior to mail-date, full charge after mail-date.
How can orders be placed for Consumer Details™ names?
Mailers or their brokers place orders directly with ITW Marketing.
Where can I get more information or place an order?
Contact: BJ Moore, Exec. VP ITW Marketing
Address: 180 Rudi Lane West Golden CO 80403
Local: 303-558-3115 ext 411
Toll free: 888-222-0855 ext 411
Fax: 303-642-7931
E-Mail: bj.moore@itwpublishing.com
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