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OUTDOOR REPUBLIC
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>> Outdoor Industry Association: "Infinity Communications & ITW Publishing Form Partnership to Publish Outdoor Republic"
Outdoor Republic,
a new territory to attract customers and increase sales,
is launching this Summer!
Outdoor Republic connects outdoor businesses with outdoor enthusiasts and converts these prospects into customers. Each component of Outdoor Republic is geared to generate response. Outdoor Republic is comprised of a multi-channel contact strategy, a large, highly-targeted mailing list and media that captivates the reader and motivates action.
Each issue of Outdoor Republic is comprised of a printed editorial catalog, an interactive website and a sweepstakes program. The editorial catalog includes compelling outdoor information, dramatic outdoor photography, as well as, paid product placements.
Each issue will focus on an outdoor-related theme. The test issue, with
the editorial theme of Hiking, Backpacking and Camping, will be sent in-home
to a 25,000 circulation base of outdoor enthusiast catalog 
multi-buyers
who have demonstrated buying power within the hiking, backpacking and
camping categories.
Subsequent issues will be sent in-home to a targeted mailing list of 250,000 names and will include editorial themes such as Winter Sports, Outdoor Enthusiast’s Gift Guide and Rock Climbing, Cycling and Yoga.
Check out how the Outdoor Republic editorial catalog will look, by clicking on the example to your left.
Learn more about how Outdoor Republic can attract customers to your business by downloading the media kit on your left or feel free to contact BJ Moore for additional information and sales:
Information and Sales Contact:
BJ Moore, Ph.D.
Vice President of Sales
Toll free: 888.222.0855 ext. 411
Phone: 303.558.3115 ext. 411
Fax: 303.642.7931
email: bj.moore@itwpublishing.com
www.outdoorrepublic.com
Infinity Communications is a marketing and creative agency that delivers targeted, results-driven marketing strategies and creative solutions. Our traditional and online marketing strategies and creative solutions are designed to increase awareness, convert prospects to customers and strengthen customer retention. Based in Boulder, Colorado, we specialize in response marketing for the health, fitness and outdoor industries. For more information about our company, visit our website at www.infinityresponsemarketing.com.
ITW Publishing is a database marketing firm that delivers high-end market analysis, demographic research, and information products. The company has delivered custom data and analytic services to over 80 major catalog and direct mail clients. Colorado-based ITW Publishing has specific expertise in outdoor lifestyle data and in the outdoor retail marketplace. Its management team has significant experience in database marketing for prospect acquisition, customer retention, and market penetration. For more information about our company, refer to our website at www.itwpublishing.com.
