BJ Moore, Ph.D.
Vice President of Sales
Toll free: 888.222.0855 ext. 411
Phone: 303.558.3115 ext. 411
Fax: 303.642.7931
Email: bj.moore@itwpublishing.com
Outdoor Republic is a multi-channel prospecting vehicle targeted to outdoor consumers enabling customer acquisition and increased sales. It is a focused product placement opportunity using seasonal issues with editorial focus on specific sports and online visibility that puts you in front of highly responsive buyers. The first issue is targeted to Summer Sports Enthusiasts with an editorial focus on Backpacking, Hiking and Camping.
Benefits:
Attract
profitable customers.
Outdoor Republic is sent to households who have purchased multiple times
from outdoor catalogs in the last 12 months, and have spent an average
of $1,000 on catalog transactions in the last year. Our pre-qualified mailing
list gives you the opportunity to attract profitable, long-term multi-buyers.
Increase
your reach.
Issues starting with the fall 2006 issue will have a circulation base of
250,000.
Increase
your advertising response.
Outdoor Republic will offer space for product placements that will be designed
for response. This creative has a stronger call to action than typical
brand-building ads found in magazines. The focused theme of the product
placement and sponsored editorial pages increases your chance of getting
noticed over typical brand-building ad space.
Increase
your direct mail success.
Editorial articles that are of interest to readers will be placed on most
page spreads throughout the catalog. Interesting articles will increase
the shelf-life and read-thru rate over typical direct mail packages. Increased
impressions of each page will improve the chances that the reader will
respond to each offer.
Receive
valuable market research data.
Each issue includes a sweepstakes drawing that requires the completion
of a survey to enter. Each Outdoor Republic participant will receive the
survey results, as well as the mailing list of sweepstake contest entrants.
Attract
prospects to your website for conversion.
Each paid product placement
or editorial section will be duplicated on the Outdoor Republic website
for the life of the issue (3 months) and include a link to each participant’s
website for product searches and orders.
Decrease
costs related to direct sales.
Outdoor Republic is a co-op advertising program that enables outdoor businesses
to attract customers without the expensive prospecting costs that are typically
associated with direct sales.Website that directs outdoor enthusiasts to
your product pages for purchase.
