Email Prospecting Advantage™ |
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Reach your prospects for as little as 10¢ apiece... via email
Email campaigns reach recipients immediately, get quick responses, and eliminate printing, postage and National Change of Address (NCOA) costs. It's easy to turn your direct mail campaign into an email campaign. ITW can help you every step of the way. Creating an Email Campaign Your email messaging can tie directly to one of your existing campaigns or it can be a stand-alone campaign. Start by creating an HTML version of your message. ITW can help by converting your current direct mail piece to HTML for you. Reach Recipients with the Greatest Interest in your Products From our file of over 86 million email recipients and their corresponding geographic, demographic and lifestyle information, ITW can help you reach your target audience that most closely matches your best customers... giving you the greatest potential for purchase. Our lists contain only recipients who have requested to receive 3rd party emails, helping to increase the open rate of your communications. Send "SPAM-Free" Email ITW will send your email blast for you, eliminating the need for you to purchase email software. To help ensure your email meets CAN-SPAM requirements and reaches your recipients, we'll provide free subject line scoring and help you manage any unsubscribes to assure they are not included in future email blasts. Measure Results Quickly The success of an email campaign can be measured quickly. ITW tracks your recipients¿ actions to each email and provides you with 2 reports of your results (one after 24 hours and one after 5 days) showing quantity delivered, number opened, and number of click-thrus. You'll see which products and topics are of the greatest interest to your readers and you can tailor future marketing efforts around those areas. Maximize Your Marketing Efforts with these Options from ITW Epostal - Direct mail and email marketing combined Reach your audience twice... without spending twice the money! Increase the opportunity for your audience to respond to your marketing message by combining direct mail with email. By repeating your message through these two channels, you're doubling your opportunity for response without doubling your costs. Multichannel - Direct mail, email and phone call marketing Let your email and direct mail do your cold calling for you! After your email and direct mail have been received, you can follow up with a phone call to recipients who are already familiar with your products and services. It's the third time they've heard your message, which greatly increases the likelihood of a purchase. Pricing
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