Prospect Advantage™
A Private Database Enabling:
  • Cost-effective prospecting within a unique, high affinity universe
  • Inherent differentiation for targeted marketing
  • An opportunity to add business intelligence to mailing decisions
  • A broad national footprint at the carrier route level to support Postal Advantage applications
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Create your own private database enabling access to a unique set of names ranked by their similarity to your best customers. Your database is built using custom research not shared buying information offering names not over-used in competitive campaigns.

Cost effectively introduce new names for prospecting and testing. Custom scoring eliminates the need for additional select charges. 		  The Prospect Advantage database will provide names:
  • with a quantified affinity to your customer’s demographics
  • ranked and grouped for ease of use
  • that can be appended with optional data selects

ITW Publishing offers several advanced modeling techniques to determine prospective names with the highest propensity to respond. The database is developed using advanced analysis against both demographic and behavioral data. Segmentation of the database into affinity codes enables differentiation for specific campaigns.

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